{"title":"Surfmaster","description":"\u003cp\u003e\u003cstrong\u003eSurfmaster\u003c\/strong\u003e is a trusted New Zealand brand delivering quality set nets and fishing tackle for Kiwi anglers. From durable set nets for catching bait and table fish to reliable terminal tackle, Surfmaster provides essential gear for successful fishing.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eWhy Choose Surfmaster:\u003c\/strong\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eQuality set nets designed for NZ conditions\u003c\/li\u003e\n\u003cli\u003eDurable construction for long-lasting performance\u003c\/li\u003e\n\u003cli\u003eReliable fishing tackle and terminal gear\u003c\/li\u003e\n\u003cli\u003eTrusted by recreational and commercial fishers\u003c\/li\u003e\n\u003cli\u003eEssential gear for bait catching and table fishing\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eWhether you're setting nets for mullet and kahawai or rigging up for a day's fishing, Surfmaster delivers the quality and reliability you need at a price that makes sense.\u003c\/p\u003e","products":[{"product_id":"split-ring-pliers","title":"Split Ring Pliers","description":"\u003cp data-start=\"0\" data-end=\"105\"\u003eA precise, easy-to-use tool for opening and fitting split rings - down to size #00.\u003c\/p\u003e\n\u003cp data-start=\"107\" data-end=\"426\"\u003eThese lightweight pliers feature a curved catch tip that opens rings cleanly and holds them securely while you swap hooks or terminal gear. The ergonomic design with non-slip rubber grips ensures comfort and control, even during longer rigging sessions. Compact and reliable, they’re a handy addition to any tackle box.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli data-start=\"430\" data-end=\"466\"\u003eWorks with split rings down to #00\u003c\/li\u003e\n\u003cli data-start=\"469\" data-end=\"512\"\u003eCurved tip for easy ring opening and grip\u003c\/li\u003e\n\u003cli data-start=\"515\" data-end=\"556\"\u003eNon-slip rubber handles for secure hold\u003c\/li\u003e\n\u003cli data-start=\"559\" data-end=\"603\"\u003eLightweight and ergonomic for everyday use\u003c\/li\u003e\n\u003cli data-start=\"606\" data-end=\"642\"\u003eDimensions: 7.5 × 3.2 × 0.3 inches\u003c\/li\u003e\n\u003cli data-start=\"645\" data-end=\"662\"\u003eWeight: 2.46 oz\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"664\" data-end=\"755\" data-is-last-node=\"\" data-is-only-node=\"\"\u003ePerfect for rigging lures, replacing trebles, or assembling terminal tackle with precision.\u003c\/p\u003e","brand":"Monster Fishing","offers":[{"title":"Yellow","offer_id":47196910649396,"sku":"SRP","price":19.95,"currency_code":"NZD","in_stock":false},{"title":"Red","offer_id":47196910714932,"sku":"SRPR","price":19.95,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0623\/5602\/9492\/files\/IMG_2405.png?v=1749796974"},{"product_id":"stainless-steel-fish-scaler","title":"Stainless Steel Fish Scaler","description":"\u003cp data-end=\"141\" data-start=\"0\"\u003eA durable, easy-to-use scaler for clean and efficient fish prep at home or on the go.\u003c\/p\u003e\n\u003cp data-end=\"500\" data-start=\"143\"\u003eCrafted entirely from stainless steel, this fish scaler features a safe, comfortable handle and a modern, functional design. It includes hanging holes for easy storage and is built to last with minimal maintenance. Hold the fish and scrape to remove scales quickly and cleanly. Compact and dishwasher safe, it’s ideal for both kitchen and travel use.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli data-end=\"538\" data-start=\"504\"\u003eStainless steel blade and handle\u003c\/li\u003e\n\u003cli data-end=\"565\" data-start=\"541\"\u003eModern, durable design\u003c\/li\u003e\n\u003cli data-end=\"591\" data-start=\"568\"\u003eEasy to use and clean\u003c\/li\u003e\n\u003cli data-end=\"632\" data-start=\"594\"\u003eHanging holes for convenient storage\u003c\/li\u003e\n\u003cli data-end=\"652\" data-start=\"635\"\u003eDishwasher safe\u003c\/li\u003e\n\u003cli data-end=\"694\" data-start=\"655\"\u003eDimensions: 10.2 × 2.24 × 1.77 inches\u003c\/li\u003e\n\u003cli data-end=\"714\" data-start=\"697\"\u003eWeight: 3.34 oz\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-is-only-node=\"\" data-is-last-node=\"\" data-end=\"807\" data-start=\"716\"\u003eA practical, long-lasting tool made in New Zealand for anyone who prepares their own catch.\u003c\/p\u003e","brand":"Monster Fishing","offers":[{"title":"Left-Handed","offer_id":42572190515252,"sku":"SCALL","price":29.95,"currency_code":"NZD","in_stock":true},{"title":"Right-Handed","offer_id":42572190548020,"sku":"SCALR","price":29.95,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0623\/5602\/9492\/products\/237961832.jpg?v=1710137471"},{"product_id":"surfmaster-split-rings","title":"Surfmaster - Split Rings","description":"\u003cp data-start=\"46\" data-end=\"128\"\u003e\u003cspan class=\"relative -mx-px my-[-0.2rem] rounded px-px py-[0.2rem] transition-colors duration-100 ease-in-out\"\u003eReliable stainless steel rings for connecting hooks, trebles, or terminal gear to lures and swivels.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-start=\"130\" data-end=\"416\"\u003e\u003cspan class=\"relative -mx-px my-[-0.2rem] rounded px-px py-[0.2rem] transition-colors duration-100 ease-in-out\"\u003eAvailable in a wide range of sizes, typically #1 (15 lb) through #10 (220 lb) - these split rings offer multiple strength options depending on the lure size and target species. \u003c\/span\u003eThe stainless steel construction ensures corrosion resistance and durability in marine conditions. Carefully finished rings allow free hook movement without unnecessary friction on the eye or body of the lure.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli data-start=\"420\" data-end=\"494\"\u003eAvailable in sizes #1 to #10 (approx. 15 lb to 220 lb breaking strength)\u003c\/li\u003e\n\u003cli data-start=\"497\" data-end=\"556\"\u003eMade from stainless steel to resist rust in saltwater use\u003c\/li\u003e\n\u003cli data-start=\"559\" data-end=\"613\"\u003eSmooth finish reduces wear on hooks and lure eyelets\u003c\/li\u003e\n\u003cli data-start=\"616\" data-end=\"697\"\u003eIdeal for swapping hooks or attaching swivels without cutting or modifying tackle\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"699\" data-end=\"889\"\u003eSuited for rigging everything from small flats lures to heavy-duty poppers and jigs, targeting species like kingfish and trevally. A basic but essential terminal tackle item for every angler.\u003c\/p\u003e","brand":"Surfmaster","offers":[{"title":"#1 (15lb)","offer_id":45029010309172,"sku":"SM-SR-1","price":9.94,"currency_code":"NZD","in_stock":true},{"title":"#2 (20lb)","offer_id":45029010374708,"sku":"SM-SR-2","price":9.94,"currency_code":"NZD","in_stock":true},{"title":"#3 (25lb)","offer_id":45029010407476,"sku":"SM-SR-3","price":9.94,"currency_code":"NZD","in_stock":true},{"title":"#4 (30lb)","offer_id":45029010440244,"sku":"SM-SR-4","price":9.94,"currency_code":"NZD","in_stock":true},{"title":"#5 (40lb)","offer_id":45029010473012,"sku":"SM-SR-5","price":9.94,"currency_code":"NZD","in_stock":true},{"title":"#6 (80lb)","offer_id":45029010505780,"sku":"SM-SR-6","price":9.94,"currency_code":"NZD","in_stock":true},{"title":"#7 (100lb)","offer_id":45029010538548,"sku":"SM-SR-7","price":9.94,"currency_code":"NZD","in_stock":false},{"title":"#8 (120lb)","offer_id":45029010571316,"sku":"SM-SR-8","price":9.94,"currency_code":"NZD","in_stock":false},{"title":"#9 (150lb)","offer_id":45029010604084,"sku":"SM-SR-9","price":9.94,"currency_code":"NZD","in_stock":false},{"title":"#10 (220lb)","offer_id":45029010341940,"sku":"SM-SR-10","price":9.94,"currency_code":"NZD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0623\/5602\/9492\/files\/PhotoRoom-018copy.webp?v=1763609936"},{"product_id":"surfmaster-latex-bait-thread-250m","title":"Surfmaster - Latex Bait Thread 250m","description":"\u003cp data-start=\"0\" data-end=\"114\"\u003eStrong, stretchy bait cotton for secure, clean bait presentation.\u003c\/p\u003e\n\u003cp data-start=\"116\" data-end=\"526\"\u003eThis high-quality latex bait thread is designed to keep your baits firmly in place, helping improve presentation and durability—especially when fishing with soft or delicate baits like pilchards, mussels, or squid. It’s ideal for surfcasting and straylining, helping hold baits together while also reducing the chances of pickers tearing them apart. Supplied in a convenient tube for easy handling and storage.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli data-start=\"530\" data-end=\"554\"\u003e250m latex bait thread\u003c\/li\u003e\n\u003cli data-start=\"557\" data-end=\"603\"\u003eStretchy and strong for secure bait wrapping\u003c\/li\u003e\n\u003cli data-start=\"606\" data-end=\"636\"\u003eHelps keep soft baits intact\u003c\/li\u003e\n\u003cli data-start=\"639\" data-end=\"670\"\u003eSupplied in a protective tube\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"672\" data-end=\"756\" data-is-last-node=\"\" data-is-only-node=\"\"\u003eA must-have for surfcasters and rock fishers wanting tidy, long-lasting bait setups.\u003c\/p\u003e","brand":"Surfmaster","offers":[{"title":"Medium","offer_id":45550628339764,"sku":"SM-LBT250-MD","price":6.95,"currency_code":"NZD","in_stock":true},{"title":"Thick","offer_id":45550628372532,"sku":"SM-LBT250-TK","price":6.95,"currency_code":"NZD","in_stock":true},{"title":"Thin","offer_id":45550628405300,"sku":"SM-LBT250-TN","price":6.95,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0623\/5602\/9492\/files\/IMG_2019copy_e94b3745-1c53-4b72-a03f-c3f76649ef13.webp?v=1745379682"},{"product_id":"surfmaster-latex-bait-thread-500m","title":"Surfmaster - Latex Bait Thread 500m","description":"\u003cp data-start=\"44\" data-end=\"138\"\u003e\u003cspan class=\"relative -mx-px my-[-0.2rem] rounded px-px py-[0.2rem] transition-colors duration-100 ease-in-out\"\u003eExtremely stretchy latex thread made to hold bait securely and cleanly, even in rough surf conditions.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-start=\"140\" data-end=\"177\"\u003e\u003cspan class=\"relative -mx-px my-[-0.2rem] rounded px-px py-[0.2rem] transition-colors duration-100 ease-in-out\"\u003eIdeal for surfcasting and rock fishing, this 500 metre spool of bait thread lets you wrap pilchards, squid, mussels, or softground baits firmly to your hooks. The elastic nature of the latex helps keep bait intact and prevents bait thieves from pulling it away at the end of the line. Neat, user-friendly packaging ensures clean handling and storage.\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli data-start=\"181\" data-end=\"220\"\u003e\u003cspan class=\"relative -mx-px my-[-0.2rem] rounded px-px py-[0.2rem] transition-colors duration-100 ease-in-out\"\u003eHigh-stretch latex for secure bait wrappings\u003c\/span\u003e\u003c\/li\u003e\n\u003cli data-start=\"223\" data-end=\"262\"\u003e\u003cspan class=\"relative -mx-px my-[-0.2rem] rounded px-px py-[0.2rem] transition-colors duration-100 ease-in-out\"\u003eStrong and durable, resists breaking under tension\u003c\/span\u003e\u003c\/li\u003e\n\u003cli data-start=\"265\" data-end=\"304\"\u003e\u003cspan class=\"relative -mx-px my-[-0.2rem] rounded px-px py-[0.2rem] transition-colors duration-100 ease-in-out\"\u003eLong 500 m spool for multiple uses\u003c\/span\u003e\u003c\/li\u003e\n\u003cli data-start=\"307\" data-end=\"346\"\u003e\u003cspan class=\"relative -mx-px my-[-0.2rem] rounded px-px py-[0.2rem] transition-colors duration-100 ease-in-out\"\u003eIdeal for surfcasters and strayliners working soft bait\u003c\/span\u003e\u003c\/li\u003e\n\u003cli data-start=\"349\" data-end=\"388\"\u003e\u003cspan class=\"relative -mx-px my-[-0.2rem] rounded px-px py-[0.2rem] transition-colors duration-100 ease-in-out\"\u003ePackaged in a tidy tube for ease of use\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"390\" data-end=\"467\"\u003e\u003cspan class=\"relative -mx-px my-[-0.2rem] rounded px-px py-[0.2rem] transition-colors duration-100 ease-in-out\"\u003eA must-have for surf and boat anglers who rely on natural baits—keeps rigs tight, tidy, and effective in New Zealand waters.\u003c\/span\u003e\u003c\/p\u003e","brand":"Surfmaster","offers":[{"title":"Extra Thick (400m)","offer_id":45550628765748,"sku":"SM-LBT400-ET","price":9.95,"currency_code":"NZD","in_stock":true},{"title":"Medium","offer_id":45550628798516,"sku":"SM-LBT500-MD","price":9.95,"currency_code":"NZD","in_stock":true},{"title":"Thick","offer_id":45550628831284,"sku":"SM-LBT500-TK","price":9.95,"currency_code":"NZD","in_stock":true},{"title":"Thin","offer_id":45550628864052,"sku":"SM-LBT500-TN","price":9.95,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0623\/5602\/9492\/files\/IMG_2014copycopy.webp?v=1751514762"},{"product_id":"surfmaster-smiths-jig","title":"Surfmaster - Smiths Jig","description":"\u003cp data-start=\"0\" data-end=\"65\"\u003e\u003cspan class=\"relative -mx-px my-[-0.2rem] rounded px-px py-[0.2rem] transition-colors duration-100 ease-in-out\"\u003eDurable plastic jig pre-rigged with strong stainless-steel double hooks, available in three handy sizes.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-start=\"67\" data-end=\"104\"\u003e\u003cspan class=\"relative -mx-px my-[-0.2rem] rounded px-px py-[0.2rem] transition-colors duration-100 ease-in-out\"\u003eThis popular Surfmaster jig comes in 3\", 4\", or 5\" lengths, making it easy to match baitfish size or the species you're targeting. The compact plastic body is fitted with sturdy double hooks spaced for hook coverage and better hookup ratios. Despite its simplicity, it delivers effective action when trolled or cast , ideal for chasing inshore predators around reefs or structure.\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli data-start=\"108\" data-end=\"147\"\u003e\u003cspan class=\"relative -mx-px my-[-0.2rem] rounded px-px py-[0.2rem] transition-colors duration-100 ease-in-out\"\u003eSizes: 3\", 4\", and 5\"\u003c\/span\u003e\u003c\/li\u003e\n\u003cli data-start=\"150\" data-end=\"189\"\u003e\u003cspan class=\"relative -mx-px my-[-0.2rem] rounded px-px py-[0.2rem] transition-colors duration-100 ease-in-out\"\u003ePre-rigged with corrosion‑resistant stainless-steel double hooks\u003c\/span\u003e\u003c\/li\u003e\n\u003cli data-start=\"192\" data-end=\"231\"\u003e\u003cspan class=\"relative -mx-px my-[-0.2rem] rounded px-px py-[0.2rem] transition-colors duration-100 ease-in-out\"\u003eFloating or slow-sinking plastic body\u003c\/span\u003e\u003c\/li\u003e\n\u003cli data-start=\"234\" data-end=\"273\"\u003e\u003cspan class=\"relative -mx-px my-[-0.2rem] rounded px-px py-[0.2rem] transition-colors duration-100 ease-in-out\"\u003eCompact profile suited to light and medium tackle\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"275\" data-end=\"350\"\u003e\u003cspan class=\"relative -mx-px my-[-0.2rem] rounded px-px py-[0.2rem] transition-colors duration-100 ease-in-out\"\u003eA basic but proven lure for trevally, kahawai, and kingfish when you need a reliable hook-up and nothing fancy.\u003c\/span\u003e\u003c\/p\u003e","brand":"Surfmaster","offers":[{"title":"Pink \/ 3\"","offer_id":45894458048564,"sku":"SPJ3P","price":6.3,"currency_code":"NZD","in_stock":true},{"title":"Pink \/ 4\"","offer_id":45894458179636,"sku":"SPJ4P","price":9.7,"currency_code":"NZD","in_stock":true},{"title":"Pink \/ 5\"","offer_id":45894458343476,"sku":"SPJ5P","price":10.75,"currency_code":"NZD","in_stock":true},{"title":"Pink \/ 6\"","offer_id":45894457917492,"sku":"NPJ6P","price":11.7,"currency_code":"NZD","in_stock":true},{"title":"Red \/ 3\"","offer_id":45894458081332,"sku":"SPJ3R","price":6.3,"currency_code":"NZD","in_stock":true},{"title":"Red \/ 4\"","offer_id":45894458212404,"sku":"SPJ4R","price":9.7,"currency_code":"NZD","in_stock":true},{"title":"Red \/ 5\"","offer_id":45894458376244,"sku":"SPJ5R","price":10.75,"currency_code":"NZD","in_stock":true},{"title":"Red \/ 6\"","offer_id":45894457950260,"sku":"NPJ6R","price":11.7,"currency_code":"NZD","in_stock":true},{"title":"Chrome \/ 3\"","offer_id":45894457983028,"sku":"SPJ3C","price":6.3,"currency_code":"NZD","in_stock":true},{"title":"Chrome \/ 4\"","offer_id":46004523827252,"sku":"SPJ4C","price":9.7,"currency_code":"NZD","in_stock":true},{"title":"Chrome \/ 5\"","offer_id":45894458277940,"sku":"SPJ5C","price":10.75,"currency_code":"NZD","in_stock":true},{"title":"Green \/ 3\"","offer_id":45894458015796,"sku":"SPJ3G","price":6.3,"currency_code":"NZD","in_stock":true},{"title":"Green \/ 4\"","offer_id":45894458146868,"sku":"SPJ4G","price":9.7,"currency_code":"NZD","in_stock":true},{"title":"Green \/ 5\"","offer_id":45894458310708,"sku":"SPJ5G","price":10.75,"currency_code":"NZD","in_stock":true},{"title":"Green \/ 6\"","offer_id":45894458409012,"sku":"SPJ6G","price":11.7,"currency_code":"NZD","in_stock":true},{"title":"White \/ 3\"","offer_id":45894458114100,"sku":"SPJ3W","price":6.3,"currency_code":"NZD","in_stock":true},{"title":"White \/ 4\"","offer_id":45894458245172,"sku":"SPJ4W","price":9.7,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0623\/5602\/9492\/files\/IMG_2133copy.webp?v=1746677786"},{"product_id":"surfmaster-pilchard-lure","title":"Surfmaster - Pilchard Lure","description":"\u003cp data-start=\"42\" data-end=\"110\"\u003e\u003cspan class=\"relative -mx-px my-[-0.2rem] rounded px-px py-[0.2rem] transition-colors duration-100 ease-in-out\"\u003eA realistic metal pilchard imitation that casts well and excels across multiple fishing techniques.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-start=\"112\" data-end=\"330\"\u003e\u003cspan class=\"relative -mx-px my-[-0.2rem] rounded px-px py-[0.2rem] transition-colors duration-100 ease-in-out\"\u003eThis Surfmaster lure comes in weights ranging from 7 g up to 85 g and finishes including reflective blue, chrome, and blue\/white, designed to match baitfish in New  Zealand waters such as pilchard and anchovy.\u003c\/span\u003e Its slim profile and balanced weight distribution offer excellent casting control, while the built-in treble hook ensures good hook-up rates.\u003c\/p\u003e\n\u003cp data-start=\"332\" data-end=\"564\"\u003eWhen retrieved with speed or jigged vertically, its flash and subtle wobble attract species like kahawai, trevally, kingfish, and snapper. It’s equally effective when trolled or fished around reefs, gutters, or schooling bait zones.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli data-start=\"568\" data-end=\"624\"\u003eFloat or slow-sink action depending on size and finish\u003c\/li\u003e\n\u003cli data-start=\"627\" data-end=\"692\"\u003eLength\/weight options: approx. 7 g to 85 g in incremental sizes\u003c\/li\u003e\n\u003cli data-start=\"695\" data-end=\"749\"\u003eStrong VMC treble hooks for dependable hooking power\u003c\/li\u003e\n\u003cli data-start=\"752\" data-end=\"821\"\u003eHighly reflective finishes enhance visibility in coastal conditions\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"823\" data-end=\"948\"\u003eA simple, versatile lure that’s a staple for any inshore or nearshore angler seeking baitfish imitation without complication.\u003c\/p\u003e","brand":"Surfmaster","offers":[{"title":"Blue \/ 7g","offer_id":45894459686964,"sku":"SPL7B","price":4.99,"currency_code":"NZD","in_stock":true},{"title":"Blue \/ 10g","offer_id":45894459260980,"sku":"SPL10B","price":4.99,"currency_code":"NZD","in_stock":true},{"title":"Blue \/ 15g","offer_id":45894459326516,"sku":"SPL15B","price":4.99,"currency_code":"NZD","in_stock":true},{"title":"Blue \/ 25g","offer_id":45894459392052,"sku":"SPL25B","price":5.99,"currency_code":"NZD","in_stock":true},{"title":"Blue \/ 40g","offer_id":45894459490356,"sku":"SPL40B","price":5.99,"currency_code":"NZD","in_stock":true},{"title":"Blue \/ 60g","offer_id":45894459588660,"sku":"SPL60B","price":6.99,"currency_code":"NZD","in_stock":true},{"title":"Blue \/ 85g","offer_id":45894459752500,"sku":"SPL85B","price":8.99,"currency_code":"NZD","in_stock":true},{"title":"Chrome \/ 7g","offer_id":45894459719732,"sku":"SPL7C","price":4.99,"currency_code":"NZD","in_stock":true},{"title":"Chrome \/ 10g","offer_id":45894459293748,"sku":"SPL10C","price":4.99,"currency_code":"NZD","in_stock":true},{"title":"Chrome \/ 15g","offer_id":45894459359284,"sku":"SPL15C","price":4.99,"currency_code":"NZD","in_stock":true},{"title":"Chrome \/ 25g","offer_id":45894459457588,"sku":"SPL25C","price":5.99,"currency_code":"NZD","in_stock":true},{"title":"Chrome \/ 40g","offer_id":45894459555892,"sku":"SPL40C","price":5.99,"currency_code":"NZD","in_stock":true},{"title":"Chrome \/ 60g","offer_id":45894459654196,"sku":"SPL60C","price":6.99,"currency_code":"NZD","in_stock":true},{"title":"Chrome \/ 85g","offer_id":45894459818036,"sku":"SPL85C","price":8.99,"currency_code":"NZD","in_stock":true},{"title":"Blue\/White \/ 25g","offer_id":45894459424820,"sku":"SPL25BW","price":5.99,"currency_code":"NZD","in_stock":true},{"title":"Blue\/White \/ 40g","offer_id":45894459523124,"sku":"SPL40BW","price":5.99,"currency_code":"NZD","in_stock":true},{"title":"Blue\/White \/ 60g","offer_id":45894459621428,"sku":"SPL60BW","price":6.99,"currency_code":"NZD","in_stock":true},{"title":"Blue\/White \/ 85g","offer_id":45894459785268,"sku":"SPL85BW","price":8.99,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0623\/5602\/9492\/files\/3s_833068e2-a111-45cf-9ceb-d04234a6052d.webp?v=1746685308"},{"product_id":"surfmaster-hex-wobbler","title":"Surfmaster - Hex Wobbler","description":"\u003cp data-start=\"42\" data-end=\"108\"\u003e\u003cspan class=\"relative -mx-px my-[-0.2rem] rounded px-px py-[0.2rem] transition-colors duration-100 ease-in-out\"\u003eA proven wobbling jig lure that combines flash, balance, and casting versatility in one compact design.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-start=\"110\" data-end=\"147\"\u003e\u003cspan class=\"relative -mx-px my-[-0.2rem] rounded px-px py-[0.2rem] transition-colors duration-100 ease-in-out\"\u003eThis stainless steel-bodied Hex Wobbler features a faceted, holographic side pattern and spring flag to catch light and attention even on subtle twitches or slow retrieves. It comes pre‑rigged with a strong treble hook (typically VMC or equivalent) to deliver reliable hook-ups. Lightweight sizes cast easily, while heavier variants punch out distance and maintain action in current zones.\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli data-start=\"151\" data-end=\"190\"\u003e\u003cspan class=\"relative -mx-px my-[-0.2rem] rounded px-px py-[0.2rem] transition-colors duration-100 ease-in-out\"\u003eMultiple weight options available (e.g. 10g to 85g) to suit light to medium tackle\u003c\/span\u003e\u003c\/li\u003e\n\u003cli data-start=\"193\" data-end=\"270\"\u003e\u003cspan class=\"relative -mx-px my-[-0.2rem] rounded px-px py-[0.2rem] transition-colors duration-100 ease-in-out\"\u003eFaceted reflective body for consistent wobble and flash\u003c\/span\u003e\u003c\/li\u003e\n\u003cli data-start=\"273\" data-end=\"312\"\u003e\u003cspan class=\"relative -mx-px my-[-0.2rem] rounded px-px py-[0.2rem] transition-colors duration-100 ease-in-out\"\u003ePre-rigged with corrosion-resistant treble hook for fast hookup\u003c\/span\u003e\u003c\/li\u003e\n\u003cli data-start=\"315\" data-end=\"354\"\u003e\u003cspan class=\"relative -mx-px my-[-0.2rem] rounded px-px py-[0.2rem] transition-colors duration-100 ease-in-out\"\u003eEffective across casting, jigging, or trolling presentations\u003c\/span\u003e\u003c\/li\u003e\n\u003cli data-start=\"357\" data-end=\"432\"\u003e\n\u003cspan class=\"relative -mx-px my-[-0.2rem] rounded px-px py-[0.2rem] transition-colors duration-100 ease-in-out\"\u003eBuilt tough for use in NZ’s coastal conditions.\u003c\/span\u003e\u003cspan class=\"\" data-state=\"closed\"\u003e\u003cspan class=\"ms-1 inline-flex max-w-full items-center relative top-[-0.094rem] animate-[show_150ms_ease-in]\"\u003e\u003c\/span\u003e\u003c\/span\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"434\" data-end=\"593\"\u003eAn all-rounder lure ideal for targeting kahawai, trevally, kingfish, snapper, and pelagic species around reefs, gutters, or bait schools in New Zealand waters.\u003c\/p\u003e","brand":"Surfmaster","offers":[{"title":"Pearl \/ 7g","offer_id":45894463488052,"sku":"SMHW7T\/H","price":7.99,"currency_code":"NZD","in_stock":true},{"title":"Pearl \/ 10g","offer_id":45894463062068,"sku":"SMHW10T\/H","price":7.99,"currency_code":"NZD","in_stock":true},{"title":"Pearl \/ 14g","offer_id":45894463094836,"sku":"SMHW14T\/H","price":7.99,"currency_code":"NZD","in_stock":true},{"title":"Pearl \/ 20g","offer_id":45894463127604,"sku":"SMHW20T\/H","price":8.99,"currency_code":"NZD","in_stock":true},{"title":"Pearl \/ 28g","offer_id":45894463160372,"sku":"SMHW28T\/H","price":8.99,"currency_code":"NZD","in_stock":true},{"title":"Pearl \/ 42g","offer_id":45894463258676,"sku":"SMHW42T\/H","price":9.99,"currency_code":"NZD","in_stock":true},{"title":"Pearl \/ 55g","offer_id":45894463356980,"sku":"SMHW55T\/H","price":10.99,"currency_code":"NZD","in_stock":true},{"title":"Pearl \/ 68g","offer_id":45894463455284,"sku":"SMHW68T\/H","price":11.99,"currency_code":"NZD","in_stock":true},{"title":"Pearl \/ 85g","offer_id":45894463520820,"sku":"SMHW85T\/H","price":12.99,"currency_code":"NZD","in_stock":true},{"title":"Blue \/ 42g","offer_id":45894463193140,"sku":"SMHW42B","price":9.99,"currency_code":"NZD","in_stock":true},{"title":"Blue \/ 55g","offer_id":45894463291444,"sku":"SMHW55B","price":10.99,"currency_code":"NZD","in_stock":true},{"title":"Blue \/ 68g","offer_id":45894463389748,"sku":"SMHW68B","price":11.99,"currency_code":"NZD","in_stock":true},{"title":"Green \/ 42g","offer_id":45894463225908,"sku":"SMHW42G","price":9.99,"currency_code":"NZD","in_stock":true},{"title":"Green \/ 55g","offer_id":45894463324212,"sku":"SMHW55G","price":10.99,"currency_code":"NZD","in_stock":true},{"title":"Green \/ 68g","offer_id":45894463422516,"sku":"SMHW68G","price":11.99,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0623\/5602\/9492\/files\/IMG_2177copy.webp?v=1746689630"},{"product_id":"flounder-spear-head-2-prong-hd","title":"Flounder Spear Head - 2 Prong HD","description":"\u003csection\u003e\n\u003cp style=\"line-height: 1.6; margin: .25rem 0 1rem;\"\u003eThis heavy-duty flounder spear head is built for shallow-water spearing across sand flats, estuaries, and tidal zones. 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Designed for reliability, this 240mm hand spool comes pre-spooled with heavy-duty 100lb monofilament, making it ready for immediate use from the boat, wharf, or rocks. Its robust construction ensures it can withstand the rough and tumble of marine environments while providing the direct tactile connection to the fish that traditional handlining is famous for.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003ePre-Spooled Convenience\u003c\/strong\u003e – Comes ready to fish with heavy-duty 100lb monofilament line.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eLarge Diameter\u003c\/strong\u003e – The 240mm spool allows for rapid line retrieval and easy handling.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eDurable Construction\u003c\/strong\u003e – Built from high-impact plastic to resist cracking and salt corrosion.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eDirect Sensitivity\u003c\/strong\u003e – Offers unmatched feel for subtle bites, perfect for straylining baits.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eVersatile Application\u003c\/strong\u003e – Ideal for dropping bottom baits for Snapper or trolling simple lures.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cdiv style=\"overflow-x:auto;\"\u003e\u003ctable style=\"width:100%; border-collapse:collapse; min-width:600px;\"\u003e\n\u003ctr style=\"background-color:#f8fafc; border:1px solid #e5e7eb;\"\u003e\n\u003ctd style=\"padding:10px; border:1px solid #e5e7eb;\"\u003e\u003cstrong\u003eSpool Diameter\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd style=\"padding:10px; border:1px solid #e5e7eb;\"\u003e240mm\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr style=\"border:1px solid #e5e7eb;\"\u003e\n\u003ctd style=\"padding:10px; border:1px solid #e5e7eb;\"\u003e\u003cstrong\u003eLine Rating\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd style=\"padding:10px; border:1px solid #e5e7eb;\"\u003e100lb\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr style=\"background-color:#f8fafc; border:1px solid #e5e7eb;\"\u003e\n\u003ctd style=\"padding:10px; border:1px solid #e5e7eb;\"\u003e\u003cstrong\u003eMaterial\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd style=\"padding:10px; border:1px solid #e5e7eb;\"\u003eHigh-impact Plastic\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr style=\"border:1px solid #e5e7eb;\"\u003e\n\u003ctd style=\"padding:10px; border:1px solid #e5e7eb;\"\u003e\u003cstrong\u003eLine Type\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd style=\"padding:10px; border:1px solid #e5e7eb;\"\u003eMonofilament\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/table\u003e\u003c\/div\u003e\u003c\/section\u003e","brand":"Surfmaster","offers":[{"title":"Assorted","offer_id":45894463586356,"sku":"FHC240","price":33.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0623\/5602\/9492\/files\/IMG_2444copy.webp?v=1751256019"},{"product_id":"unfurnished-handcaster","title":"Unfurnished Handcaster","description":"\u003csection\u003e\n\u003cp\u003eThe Surfmaster Unfurnished Handcaster is a Kiwi fishing essential, offering a blank canvas for anglers who prefer to rig their own gear. Constructed from high-impact, durable plastic, this handcaster is designed to withstand the harsh New Zealand marine environment while remaining lightweight and portable. Whether you are fishing from a boat, off the rocks, or need a reliable solution for storing shock leader and spare line, this tool keeps your deck tidy and your gear organized.\u003c\/p\u003e\n\u003cp\u003ePerfect for targeting inshore staples like Snapper and Kahawai, this handcaster allows you to spool up with your preferred weight of monofilament. Its simple, robust design eliminates the mechanical failures of complex reels, making it a favorite for traditional handlining or as a backup system in your tackle bag.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eThree Size Options\u003c\/strong\u003e – Available in 120mm, 155mm, and 190mm diameters to suit different line capacities and hand sizes.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eDurable Construction\u003c\/strong\u003e – Made from tough, high-impact plastic that resists cracking and UV damage.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eTangle-Free Storage\u003c\/strong\u003e – Keeps your fishing line or shock leader neatly wound and ready for rapid deployment.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eVersatile Application\u003c\/strong\u003e – Ideal for traditional handlining, trolling lines, or storing set net and longline traces.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePortable Design\u003c\/strong\u003e – Lightweight and compact, fitting easily into any tackle box, backpack, or boat side pocket.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCustom Rigging\u003c\/strong\u003e – Supplied unfurnished, allowing you to choose the exact line weight and hook configuration for your target species.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cdiv style=\"overflow-x:auto;\"\u003e\n\u003ctable style=\"width:100%; border-collapse:collapse; min-width:600px;\"\u003e\n\u003cthead\u003e\n\u003ctr style=\"background-color:#f8fafc;\"\u003e\n\u003cth style=\"border:1px solid #e5e7eb; padding:8px; text-align:left;\"\u003eSpecification\u003c\/th\u003e\n\u003cth style=\"border:1px solid #e5e7eb; padding:8px; text-align:left;\"\u003eDetails\u003c\/th\u003e\n\u003c\/tr\u003e\n\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd style=\"border:1px solid #e5e7eb; padding:8px;\"\u003eDiameters Available\u003c\/td\u003e\n\u003ctd style=\"border:1px solid #e5e7eb; padding:8px;\"\u003e120mm (4.7\") | 155mm (6.1\") | 190mm (7.5\")\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"border:1px solid #e5e7eb; padding:8px;\"\u003eMaterial\u003c\/td\u003e\n\u003ctd style=\"border:1px solid #e5e7eb; padding:8px;\"\u003eHigh-Impact Plastic\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"border:1px solid #e5e7eb; padding:8px;\"\u003eType\u003c\/td\u003e\n\u003ctd style=\"border:1px solid #e5e7eb; padding:8px;\"\u003eUnfurnished (Empty Spool)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"border:1px solid #e5e7eb; padding:8px;\"\u003eBest For\u003c\/td\u003e\n\u003ctd style=\"border:1px solid #e5e7eb; padding:8px;\"\u003eHandlining, Line Storage, Shock Leader Management\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e","brand":"Surfmaster","offers":[{"title":"120mm(4.7\")","offer_id":45894463684660,"sku":"HC120","price":8.0,"currency_code":"NZD","in_stock":true},{"title":"155mm(6.1\")","offer_id":46080356384820,"sku":"HC155","price":9.0,"currency_code":"NZD","in_stock":false},{"title":"190mm(7.5\")","offer_id":45894463717428,"sku":"HC190","price":11.0,"currency_code":"NZD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0623\/5602\/9492\/files\/IMG_2443copy.webp?v=1751255986"},{"product_id":"surfmaster-long-john-silver","title":"Surfmaster - Long John Silver","description":"\u003cp data-end=\"115\" data-start=\"44\"\u003e\u003cspan class=\"relative -mx-px my-[-0.2rem] rounded px-px py-[0.2rem] transition-colors duration-100 ease-in-out\"\u003eSlim, castable metal lure designed to imitate small baitfish and trigger fast-moving predators.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-end=\"154\" data-start=\"117\"\u003e\u003cspan class=\"relative -mx-px my-[-0.2rem] rounded px-px py-[0.2rem] transition-colors duration-100 ease-in-out\"\u003eThe Long John Silver features a sleek profile and reflective finish for clear, enticing visibility underwater. Available in weights from ~14 g to 68 g, it casts smoothly and reacts well to quick retrieves or jigging. Its balanced design and built-in treble provide strong hook-up potential with minimal tuning.\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli data-end=\"235\" data-start=\"158\"\u003e\n\u003cspan class=\"relative -mx-px my-[-0.2rem] rounded px-px py-[0.2rem] transition-colors duration-100 ease-in-out\"\u003eWeight options: approximately 14 g, 20 g, 28 g, 42 g, 55 g, and 68 g\u003c\/span\u003e \u003cspan data-state=\"closed\" class=\"\"\u003e\u003cspan class=\"ms-1 inline-flex max-w-full items-center relative top-[-0.094rem] animate-[show_150ms_ease-in]\"\u003e\u003c\/span\u003e\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"315\" data-start=\"238\"\u003e\n\u003cspan class=\"relative -mx-px my-[-0.2rem] rounded px-px py-[0.2rem] transition-colors duration-100 ease-in-out\"\u003eColours include blue, green, pearl, and red\u003c\/span\u003e\u003cspan data-state=\"closed\" class=\"\"\u003e\u003cspan class=\"ms-1 inline-flex max-w-full items-center relative top-[-0.094rem] animate-[show_150ms_ease-in]\"\u003e\u003c\/span\u003e\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"358\" data-start=\"318\"\u003eA slim body balances well for long casts\u003c\/li\u003e\n\u003cli data-end=\"428\" data-start=\"361\"\u003eReflective metal finish for flash in both clear and stained water\u003c\/li\u003e\n\u003cli data-end=\"495\" data-start=\"431\"\u003ePre‑rigged with corrosion-resistant treble hook for quick hookup\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-end=\"654\" data-start=\"497\"\u003eIdeal for inshore species such as kahawai, trevally, kingfish, and snapper when you're working around reefs, channels, or bait schools in New Zealand waters.\u003c\/p\u003e","brand":"Surfmaster","offers":[{"title":"Pearl \/ 14g","offer_id":45894463815732,"sku":"LJS14PL","price":8.0,"currency_code":"NZD","in_stock":true},{"title":"Pearl \/ 20g","offer_id":45894463848500,"sku":"LJS20PL","price":8.0,"currency_code":"NZD","in_stock":true},{"title":"Pearl \/ 28g","offer_id":45894463881268,"sku":"LJS28PL","price":9.0,"currency_code":"NZD","in_stock":true},{"title":"Pearl \/ 42g","offer_id":45894463914036,"sku":"LJS42PL","price":10.0,"currency_code":"NZD","in_stock":true},{"title":"Pearl \/ 55g","offer_id":45894463946804,"sku":"LJS55PL","price":11.0,"currency_code":"NZD","in_stock":true},{"title":"Pearl \/ 68g","offer_id":45894463979572,"sku":"LJS68PL","price":12.0,"currency_code":"NZD","in_stock":true},{"title":"Blue \/ 14g","offer_id":45894464012340,"sku":"LJS14B","price":8.0,"currency_code":"NZD","in_stock":true},{"title":"Blue \/ 20g","offer_id":45894464045108,"sku":"LJS20B","price":8.0,"currency_code":"NZD","in_stock":true},{"title":"Blue \/ 28g","offer_id":45894464077876,"sku":"LJS28B","price":9.0,"currency_code":"NZD","in_stock":true},{"title":"Blue \/ 42g","offer_id":45894464110644,"sku":"LJS42B","price":10.0,"currency_code":"NZD","in_stock":true},{"title":"Blue \/ 55g","offer_id":45894464143412,"sku":"LJS55B","price":11.0,"currency_code":"NZD","in_stock":true},{"title":"Blue \/ 68g","offer_id":45894464176180,"sku":"LJS68B","price":12.0,"currency_code":"NZD","in_stock":true},{"title":"Green \/ 14g","offer_id":45894464208948,"sku":"LJS14G","price":8.0,"currency_code":"NZD","in_stock":true},{"title":"Green \/ 20g","offer_id":45894464241716,"sku":"LJS20G","price":8.0,"currency_code":"NZD","in_stock":true},{"title":"Green \/ 28g","offer_id":45894464274484,"sku":"LJS28G","price":9.0,"currency_code":"NZD","in_stock":true},{"title":"Green \/ 42g","offer_id":45894464307252,"sku":"LJS42G","price":10.0,"currency_code":"NZD","in_stock":true},{"title":"Green \/ 55g","offer_id":45894464340020,"sku":"LJS55G","price":11.0,"currency_code":"NZD","in_stock":true},{"title":"Green \/ 68g","offer_id":45894464372788,"sku":"LJS68G","price":12.0,"currency_code":"NZD","in_stock":true},{"title":"Red \/ 14g","offer_id":45894464405556,"sku":"LJS14R","price":8.0,"currency_code":"NZD","in_stock":true},{"title":"Red \/ 20g","offer_id":45894464438324,"sku":"LJS20R","price":8.0,"currency_code":"NZD","in_stock":true},{"title":"Red \/ 28g","offer_id":45894464471092,"sku":"LJS28R","price":9.0,"currency_code":"NZD","in_stock":true},{"title":"Red \/ 42g","offer_id":45894464503860,"sku":"LJS42R","price":10.0,"currency_code":"NZD","in_stock":true},{"title":"Red \/ 55g","offer_id":45894464536628,"sku":"LJS55R","price":11.0,"currency_code":"NZD","in_stock":true},{"title":"Red \/ 68g","offer_id":45894464569396,"sku":"LJS68R","price":12.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0623\/5602\/9492\/files\/IMG_2169copy.webp?v=1746689073"},{"product_id":"fly-tying-blister-pack","title":"Surfmaster - Fly Tying Blister Pack","description":"\u003cp data-start=\"0\" data-end=\"128\"\u003eA complete starter kit for fly tying, packed with quality materials in a compact format.\u003c\/p\u003e\n\u003cp data-start=\"130\" data-end=\"524\"\u003eWhether you're just getting into fly tying or want a convenient kit for travel or the bach, the Surfmaster Fly Tying Blister Pack has everything you need to start crafting your flies. It includes feathers, dubbing, chenille, thread, and a range of hooks, suitable for tying both wet and dry fly patterns. All components are neatly packed for easy storage and quick access at the tying bench.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli data-start=\"528\" data-end=\"579\"\u003eAll-in-one kit with essential fly-tying materials\u003c\/li\u003e\n\u003cli data-start=\"582\" data-end=\"648\"\u003eIncludes feathers, dubbing, chenille, thread, and assorted hooks\u003c\/li\u003e\n\u003cli data-start=\"651\" data-end=\"702\"\u003eSuitable for a variety of freshwater fly patterns\u003c\/li\u003e\n\u003cli data-start=\"705\" data-end=\"747\"\u003eQuality materials for long-lasting flies\u003c\/li\u003e\n\u003cli data-start=\"750\" data-end=\"797\"\u003eCompact blister pack for storage or transport\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"799\" data-end=\"905\" data-is-last-node=\"\" data-is-only-node=\"\"\u003eAn ideal entry point for new tiers or a handy backup kit for experienced anglers looking to tie on the go.\u003c\/p\u003e","brand":"Surfmaster","offers":[{"title":"Default Title","offer_id":45894464897076,"sku":"FTBPK","price":39.95,"currency_code":"NZD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0623\/5602\/9492\/files\/IMG_2236copy.webp?v=1747195907"},{"product_id":"oyster-knife-2-75","title":"Oyster Knife 2.75\"","description":"\u003cp data-start=\"44\" data-end=\"117\"\u003e\u003cspan class=\"relative -mx-px my-[-0.2rem] rounded px-px py-[0.2rem] transition-colors duration-100 ease-in-out\"\u003eA dependable stainless-steel tool purpose-designed for opening oysters efficiently.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-start=\"119\" data-end=\"196\"\u003e\u003cspan class=\"relative -mx-px my-[-0.2rem] rounded px-px py-[0.2rem] transition-colors duration-100 ease-in-out\"\u003eThis 2.75-inch oyster knife features a stout stainless blade and a tactile handle that offers control and safety when shucking. The blade’s rounded tip provides leverage that’s ideal for entering the hinge without slipping, while the guard helps protect your hand during use. Designed for durability, this knife is well-suited to coastal kitchens and mobile fishing setups.\u003c\/span\u003e\u003cbr\u003e\u003cspan class=\"\" data-state=\"closed\"\u003e\u003cspan class=\"ms-1 inline-flex max-w-full items-center relative top-[-0.094rem] animate-[show_150ms_ease-in]\"\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli data-start=\"200\" data-end=\"241\"\u003eBlade length: approximately 2.75 inches\u003c\/li\u003e\n\u003cli data-start=\"244\" data-end=\"306\"\u003eSturdy stainless-steel construction for corrosion resistance\u003c\/li\u003e\n\u003cli data-start=\"309\" data-end=\"350\"\u003eRounded tip style suited to hinge entry\u003c\/li\u003e\n\u003cli data-start=\"353\" data-end=\"386\"\u003eA guard to help protect your hand\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"388\" data-end=\"480\"\u003eAn essential tool for anyone preparing oysters at home or on the boat in New Zealand waters.\u003c\/p\u003e\n\u003cp\u003e\u003cimg\u003e\u003c\/p\u003e","brand":"Surfmaster","offers":[{"title":"Default Title","offer_id":45894467878964,"sku":"OK","price":13.0,"currency_code":"NZD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0623\/5602\/9492\/files\/IMG_2110copy.webp?v=1746676598"},{"product_id":"surfmaster-landing-net","title":"Surfmaster - Landing Net","description":"\u003csection\u003e\n  \u003cp\u003eSecure your prized catch with the highly reliable Surfmaster Landing Net, built tough for the demanding New Zealand marine environment. Whether you are boating in the Hauraki Gulf for trophy Snapper or muscling strong Kingfish off the coastal rocks, this net delivers the strength and confidence you need at the final moment of truth. Its robust frame and fish-friendly mesh construction ensure safe handling and minimal tangles, making it an essential tool for both catch-and-release and securing dinner.\u003c\/p\u003e\n  \u003cul\u003e\n    \u003cli\u003e\n\u003cstrong\u003eDurable Construction\u003c\/strong\u003e – Built to withstand harsh New Zealand saltwater conditions and resist corrosion over time.\u003c\/li\u003e\n    \u003cli\u003e\n\u003cstrong\u003eFish-Friendly Mesh\u003c\/strong\u003e – Reduces damage to the fish's scales and slime coat, ideal for responsible catch and release.\u003c\/li\u003e\n    \u003cli\u003e\n\u003cstrong\u003eTangle-Free Design\u003c\/strong\u003e – Prevents your hooks, sinkers, and lures from getting frustratingly snagged during the heat of the action.\u003c\/li\u003e\n    \u003cli\u003e\n\u003cstrong\u003eSecure Grip Handle\u003c\/strong\u003e – Ensures maximum control and leverage when lifting heavy species like Snapper and Kingfish over the gunnels.\u003c\/li\u003e\n    \u003cli\u003e\n\u003cstrong\u003eLightweight \u0026amp; Maneuverable\u003c\/strong\u003e – Easy to sweep quickly through the water when intercepting unpredictable fish at the boat side.\u003c\/li\u003e\n    \u003cli\u003e\n\u003cstrong\u003eVersatile Application\u003c\/strong\u003e – Perfectly suited for a range of environments from boat decks to wharf fishing and rock ledges.\u003c\/li\u003e\n  \u003c\/ul\u003e\n\u003c\/section\u003e","brand":"Surfmaster","offers":[{"title":"138cm","offer_id":47858812387380,"sku":"SMLN138","price":99.99,"currency_code":"NZD","in_stock":true},{"title":"190cm","offer_id":47858812420148,"sku":"SMLN190","price":129.99,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0623\/5602\/9492\/files\/Landing_Net_1.png?v=1780369764"},{"product_id":"surfmaster-aluminium-gaff","title":"Surfmaster - Aluminium Gaff","description":"\u003csection\u003e\n\u003cp\u003eThe Surfmaster Aluminium Gaff is a highly durable and essential tool built specifically for the demands of the New Zealand marine environment. Featuring a lightweight yet rugged aluminium construction, this gaff provides the optimal blend of strength and manoeuvrability when securing heavy catches at the boat or off the rocks. Designed to stand up to corrosive saltwater conditions, it is the perfect companion for safely landing hard-fighting local species such as Kingfish, Snapper, and large pelagics.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eAluminium Shaft\u003c\/strong\u003e – Delivers a lightweight yet incredibly strong backbone to lift heavy fish without bending or buckling.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCorrosion Resistance\u003c\/strong\u003e – Built to withstand the harsh New Zealand saltwater environment, ensuring a reliable and long-lasting lifespan.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSecure Grip\u003c\/strong\u003e – Designed for maximum control and comfort during those crucial, high-pressure moments of landing your catch.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePenetrating Hook\u003c\/strong\u003e – Sharp, heavy-duty point ensures immediate and secure hook-ups on tough-scaled marine species.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eVersatile Application\u003c\/strong\u003e – Ideal for both boat and rock fishing scenarios where you need dependable reach and pulling power.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/section\u003e","brand":"Surfmaster","offers":[{"title":"107cm","offer_id":47858812452916,"sku":"SMAG-107","price":24.99,"currency_code":"NZD","in_stock":true},{"title":"136cm","offer_id":47858812485684,"sku":"SMAG-136","price":34.99,"currency_code":"NZD","in_stock":true},{"title":"169cm","offer_id":47858812518452,"sku":"SMAG-169","price":39.99,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0623\/5602\/9492\/files\/45064_1.png?v=1780369769"},{"product_id":"surfmaster-aluminium-tapered-gaff","title":"Surfmaster - Aluminium Tapered Gaff","description":"\u003csection\u003e\u003cp\u003eThe Surfmaster Aluminium Tapered Gaff is an essential tool for securing large New Zealand species once they are boat-side or at the rocks. Crafted with a lightweight yet incredibly durable aluminium blank, this gaff offers the strength required to handle hard-fighting catches like Kingfish and heavy Snapper. 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