{"title":"Yamashita","description":"\u003cp\u003eDiscover Yamashita squid jigs - Japan's legendary egi brand with decades of innovation in squid fishing. Yamashita pioneered modern squid jigging techniques and continues to lead with advanced egi designs featuring lifelike colors, proven sink rates, and fish-attracting cloth finishes.\u003c\/p\u003e\u003cp\u003eFrom the classic Egi-Oh series to specialized models for different conditions, Yamashita squid jigs deliver consistent results for NZ eging enthusiasts targeting squid in harbours, estuaries, and coastal waters.\u003c\/p\u003e","products":[{"product_id":"yamashita-egi-oh-eging-snap","title":"Yamashita - EGI OH Eging Snap","description":"\u003cp data-start=\"0\" data-end=\"94\"\u003eDesigned to enhance lure action and reduce drag while eging.\u003c\/p\u003e\n\u003cp data-start=\"96\" data-end=\"419\"\u003eThe symmetrical oval shape minimises water resistance and helps avoid catching weed or debris—keeping your presentation clean. A rounded tip preserves the natural darting movement of your egi, so you get the full benefit of your rod work. Each snap also features a keeper to prevent accidental loss during use or transport.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli data-start=\"423\" data-end=\"452\"\u003eLow-resistance oval profile\u003c\/li\u003e\n\u003cli data-start=\"455\" data-end=\"496\"\u003eRounded tip for unrestricted egi action\u003c\/li\u003e\n\u003cli data-start=\"499\" data-end=\"537\"\u003eSnap keeper included to prevent loss\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"539\" data-end=\"593\" data-is-last-node=\"\" data-is-only-node=\"\"\u003eA smart, purpose-built snap for serious squid fishers.\u003c\/p\u003e","brand":"Yamashita","offers":[{"title":"M","offer_id":42361523830836,"sku":"YSJESM","price":4.99,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0623\/5602\/9492\/files\/StudioSession-235copy.webp?v=1758682826"},{"product_id":"yamashita-egi-oh-search","title":"Yamashita - EGI OH Search","description":"\u003cp data-start=\"0\" data-end=\"127\"\u003eHigh-appeal egi designed to trigger active squid with sound, flash, and tuned movement.\u003c\/p\u003e\n\u003cp data-start=\"129\" data-end=\"518\"\u003eThe EGI-OH SEARCH is packed with features to help you cover water efficiently and draw aggressive strikes. A built-in Search Rattle emits sound at 600Hz—ideal for a squid's hearing range—while the STROBE FIN on the back delivers strong flap action for added visual appeal. Its flat-sided body enhances flash, especially after movement, helping it stand out in deeper or murkier conditions.\u003c\/p\u003e\n\u003cp data-start=\"520\" data-end=\"748\"\u003eThis model also features NEON BRIGHT UV technology, tuned to 490nm—the most visible glow wavelength for squid. With a slightly faster sink rate than standard EGI, it’s ideal for working a range of depths with pace and precision.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli data-start=\"752\" data-end=\"803\"\u003e600Hz Search Rattle targets squid’s hearing range\u003c\/li\u003e\n\u003cli data-start=\"806\" data-end=\"853\"\u003eSTROBE FIN creates sharp, darting flap action\u003c\/li\u003e\n\u003cli data-start=\"856\" data-end=\"905\"\u003eFlat side body delivers strong reflective flash\u003c\/li\u003e\n\u003cli data-start=\"908\" data-end=\"970\"\u003eNEON BRIGHT glow tuned to 490nm (ideal visibility for squid)\u003c\/li\u003e\n\u003cli data-start=\"973\" data-end=\"1018\"\u003eFast sink rate for efficient depth coverage\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"1020\" data-end=\"1127\" data-is-last-node=\"\" data-is-only-node=\"\"\u003eBuilt for anglers wanting maximum search power when targeting active squid in New Zealand’s inshore waters.\u003c\/p\u003e","brand":"Yamashita","offers":[{"title":"074 \/ Icy \/ 2.5","offer_id":42361524027444,"sku":"YSJEOS-2.5-074","price":19.99,"currency_code":"NZD","in_stock":true},{"title":"075 \/ Bloom Pinky \/ 2.5","offer_id":42361524060212,"sku":"YSJEOS-2.5-075","price":19.99,"currency_code":"NZD","in_stock":true},{"title":"076 \/ Wild Howl \/ 2.5","offer_id":42361524092980,"sku":"YSJEOS-2.5-076","price":19.99,"currency_code":"NZD","in_stock":true},{"title":"077 \/ Olive Ash \/ 2.5","offer_id":42361524125748,"sku":"YSJEOS-2.5-077","price":19.99,"currency_code":"NZD","in_stock":true},{"title":"078 \/ Yangnyeom Fever \/ 2.5","offer_id":42361524158516,"sku":"YSJEOS-2.5-078","price":19.99,"currency_code":"NZD","in_stock":true},{"title":"079 \/ Chocolate Brown \/ 2.5","offer_id":42361524191284,"sku":"YSJEOS-2.5-079","price":19.99,"currency_code":"NZD","in_stock":true},{"title":"074 \/ Icy \/ 3.0","offer_id":42361524224052,"sku":"YSJEOS-3-074","price":21.99,"currency_code":"NZD","in_stock":true},{"title":"075 \/ Bloom Pinky \/ 3.0","offer_id":42361524256820,"sku":"YSJEOS-3-075","price":21.99,"currency_code":"NZD","in_stock":true},{"title":"076 \/ Wild Howl \/ 3.0","offer_id":42361524289588,"sku":"YSJEOS-3-076","price":21.99,"currency_code":"NZD","in_stock":true},{"title":"077 \/ Olive Ash \/ 3.0","offer_id":42361524322356,"sku":"YSJEOS-3-077","price":21.99,"currency_code":"NZD","in_stock":true},{"title":"078 \/ Yangnyeom Fever \/ 3.0","offer_id":42361524355124,"sku":"YSJEOS-3-078","price":21.99,"currency_code":"NZD","in_stock":true},{"title":"079 \/ Chocolate Brown \/ 3.0","offer_id":42361524387892,"sku":"YSJEOS-3-079","price":21.99,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0623\/5602\/9492\/files\/EOS076_01copycopy.webp?v=1751515940"},{"product_id":"yamashita-egi-oh-live-neon-bright","title":"Yamashita - EGI OH LIVE Neon Bright","description":"\u003cp data-start=\"0\" data-end=\"121\"\u003eTuned UV appeal for changing light and tide conditions.\u003c\/p\u003e\n\u003cp data-start=\"123\" data-end=\"568\"\u003eThis next-gen addition to the EGI-OH LIVE range features NEON BRIGHT UV technology, developed to reflect not just blue, but also red and green light wavelengths. The solid colour models are designed to cut through varying water colours and lighting—offering high contrast and a sharp silhouette to help squid locate the jig more easily. Ideal for tough conditions where visibility is limited or tide colour is affecting bite consistency.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli data-start=\"572\" data-end=\"629\"\u003eNEON BRIGHT UV body reflects red, green, and blue light\u003c\/li\u003e\n\u003cli data-start=\"632\" data-end=\"689\"\u003eSolid colour profile for strong contrast and visibility\u003c\/li\u003e\n\u003cli data-start=\"692\" data-end=\"746\"\u003eKeimura (UV) body is ideal for low-light or murky water\u003c\/li\u003e\n\u003cli data-start=\"749\" data-end=\"803\"\u003eDesigned to suit changing light and tidal conditions\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"805\" data-end=\"901\" data-is-last-node=\"\" data-is-only-node=\"\"\u003eA smart choice for squid fishers needing visibility and adaptability when conditions get tricky.\u003c\/p\u003e\n\u003cp\u003e\u003ciframe width=\"560\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/h1N-pqZTPqU?si=cyby1kO8Wiql2dVs\" title=\"YouTube video 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The YAMASHITA \"SEARCH\" squid jigs feature a number of unique features but what sets this jig apart is the 600Hz rattle inside the body. YAMASHITA have discovered after much research with a leading Japanese University that squid can pick up sounds between 400Hz and 1,500Hz with 600Hz being the optimum level for squid to be most interested.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eYAMASHITA exclusive technology \"490GLOW\"\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eFor many years squid anglers all over the world have used jigs equipped with glow material. Now, research shows the best wavelength of visible light squid is 490nm. This is a tuned glow of 490nm which YAMASHITA discovered with the research from a leading Japanese university is the best glow colour for the squids eyes to detect. \"Glow of 490nm wavelength is most perceivable for squid.\" \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eWhile keeping the quick dart action of EGI-OH LIVE, the sinking speed is designed to be a little bit faster than the LIVE (without Rattle), so that it can quickly search for high activity squid.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003ciframe width=\"560\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/AAUYKOHsXrI\" title=\"YouTube video player\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen=\"\"\u003e\u003c\/iframe\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003cstrong\u003eSize:\u003c\/strong\u003e 3.5\u003cbr\u003e\u003cstrong\u003eWeight:\u003c\/strong\u003e 21.5g\u003cbr\u003e\u003cstrong\u003eSink Speed:\u003c\/strong\u003e 2.8 sec.\/m\u003c\/span\u003e\u003c\/p\u003e","brand":"Yamashita","offers":[{"title":"029 \/ Pink Marble \/ 3.5","offer_id":42361525796916,"sku":"YSJ35\/029","price":29.99,"currency_code":"NZD","in_stock":true},{"title":"031 \/ Orange Red \/ 3.5","offer_id":42361525829684,"sku":"YSJ35\/031","price":29.99,"currency_code":"NZD","in_stock":true},{"title":"043 \/ Pink Emotion \/ 3.5","offer_id":42361525862452,"sku":"YSJ35\/043","price":29.99,"currency_code":"NZD","in_stock":true},{"title":"045 \/ Ocean Blue \/ 3.5","offer_id":42361525895220,"sku":"YSJ35\/045","price":29.99,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0623\/5602\/9492\/files\/egioh_live_045_20_2copy.webp?v=1754898643"},{"product_id":"yamashita-egi-oh-ika-shime-tool","title":"Yamashita - EGI OH Ika Shime Tool","description":"\u003cp data-start=\"0\" data-end=\"104\"\u003eA practical, multi-use tool for handling squid cleanly and efficiently.\u003c\/p\u003e\n\u003cp data-start=\"106\" data-end=\"499\"\u003eDesigned to spike squid between the eyes quickly, this tool helps preserve freshness by minimising stress and movement after capture. The rust-resistant stainless steel tip delivers a clean, precise cut, while the built-in needle allows you to straighten bent crown hooks on the spot. A safety cap makes it safe to carry, and the 12cm length also doubles as a quick size check for keep limits.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli data-start=\"503\" data-end=\"546\"\u003eStainless steel cutting edge resists rust\u003c\/li\u003e\n\u003cli data-start=\"549\" data-end=\"594\"\u003eHook-straightening needle built into handle\u003c\/li\u003e\n\u003cli data-start=\"597\" data-end=\"628\"\u003eSafety cap for secure storage\u003c\/li\u003e\n\u003cli data-start=\"631\" data-end=\"666\"\u003e12cm length for quick size checks\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"668\" data-end=\"762\" data-is-last-node=\"\" data-is-only-node=\"\"\u003eA compact, purpose-built tool for squid fishers who like to keep their catch in top condition.\u003c\/p\u003e\n\u003cp data-start=\"668\" data-end=\"762\" data-is-last-node=\"\" data-is-only-node=\"\"\u003e \u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cdiv class=\"item-cont-box\"\u003e\n\u003cp\u003e\u003cspan\u003e\u003ciframe title=\"【エギング便利グッズ】エギ王イカ締め　カンナを直せる便利機能紹介　YAMASHITA\" src=\"https:\/\/www.youtube.com\/embed\/ieNRACfqNfg\" height=\"430\" width=\"764\"\u003e\u003c\/iframe\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Yamashita","offers":[{"title":"Default Title","offer_id":42361525993524,"sku":"YSJIKI","price":19.99,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0623\/5602\/9492\/products\/EOIS_main.png?v=1754898673"},{"product_id":"yamashita-egi-oh-live-search-2-5-squid-jigs","title":"Yamashita - EGI OH Live Search 2.5 Squid Jig","description":"\u003cp\u003e\u003cstrong\u003eYamashita - EGI OH Live Search 2.5 Squid Jig\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eSpecial sound \"SEARCH RATTLE\"\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\"SEARCH RATTLE\" is one of the YAMASHITA's exclusive technology. The YAMASHITA \"SEARCH\" squid jigs feature a number of unique features but what sets this jig apart is the 600Hz rattle inside the body. YAMASHITA have discovered after much research with a leading Japanese University that squid can pick up sounds between 400Hz and 1,500Hz with 600Hz being the optimum level for squid to be most interested.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eYAMASHITA exclusive technology \"490GLOW\"\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eFor many years squid anglers all over the world have used jigs equipped with glow material. Now, research shows the best wavelength of visible light squid is 490nm. This is a tuned glow of 490nm which YAMASHITA discovered with the research from a leading Japanese university is the best glow colour for the squids eyes to detect. \"Glow of 490nm wavelength is most perceivable for squid.\" \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eWhile keeping the quick dart action of EGI-OH LIVE, the sinking speed is designed to be a little bit faster than the LIVE (without Rattle), so that it can quickly search for high activity squid.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003ciframe title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/AAUYKOHsXrI\" height=\"315\" width=\"560\" allowfullscreen=\"\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" frameborder=\"0\"\u003e\u003c\/iframe\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003cstrong\u003eSize:\u003c\/strong\u003e 2.5\u003cbr\u003e\u003cstrong\u003eWeight:\u003c\/strong\u003e 10.5g\u003cbr\u003e\u003cstrong\u003eSink Speed:\u003c\/strong\u003e 5.0 sec.\/m\u003c\/span\u003e\u003c\/p\u003e","brand":"Yamashita","offers":[{"title":"026 \/ Orange Gold \/ 2.5","offer_id":42361526222900,"sku":"YSJ25\/026","price":25.99,"currency_code":"NZD","in_stock":true},{"title":"027 \/ Pink Gold \/ 2.5","offer_id":42361526255668,"sku":"YSJ25\/027","price":25.99,"currency_code":"NZD","in_stock":true},{"title":"028 \/ Orange Marble \/ 2.5","offer_id":42361526288436,"sku":"YSJ25\/028","price":25.99,"currency_code":"NZD","in_stock":true},{"title":"029 \/ Pink Marble \/ 2.5","offer_id":42361526321204,"sku":"YSJ25\/029","price":25.99,"currency_code":"NZD","in_stock":true},{"title":"031 \/ Orange Red \/ 2.5","offer_id":42361526353972,"sku":"YSJ25\/031","price":25.99,"currency_code":"NZD","in_stock":true},{"title":"033 \/ Passion Red \/ 2.5","offer_id":42361526386740,"sku":"YSJ25\/033","price":25.99,"currency_code":"NZD","in_stock":false},{"title":"043 \/ Pink Emotion \/ 2.5","offer_id":42361526419508,"sku":"YSJ25\/043","price":25.99,"currency_code":"NZD","in_stock":true},{"title":"044 \/ Sunset Orange \/ 2.5","offer_id":42361526452276,"sku":"YSJ25\/044","price":25.99,"currency_code":"NZD","in_stock":false},{"title":"045 \/ Ocean Blue \/ 2.5","offer_id":42361526485044,"sku":"YSJ25\/045","price":25.99,"currency_code":"NZD","in_stock":false},{"title":"048 \/ Flashing Sardine \/ 2.5","offer_id":42361526517812,"sku":"YSJ25\/048","price":25.99,"currency_code":"NZD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0623\/5602\/9492\/files\/egioh_live_027copy.webp?v=1754898626"},{"product_id":"yamashita-shock-absorber-5mm-x-1mtr","title":"Yamashita Shock Absorber 5Mm X 1Mtr","description":"\u003cp data-start=\"0\" data-end=\"114\"\u003eHeavy-duty monofilament leader designed for electric reel setups.\u003c\/p\u003e\n\u003cp data-start=\"116\" data-end=\"452\"\u003eThis 1-metre shock absorber is built to handle high drag pressure, with a 5.0mm diameter and 43kg strength rating. It’s especially useful when fishing deep with electric reels, helping cushion the load during hook-sets and sudden runs. 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Its transparent glow body boosts visibility in both daylight and low-light settings, while the balanced, side-to-side darting action mimics the movement of natural prey. Available in four sizes with a range of sink speeds, it’s suitable for both inshore and offshore eging. 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