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Real Fisher

Real Fisher - Ika Dama

From$1600
Size
Colour: Silver Glow

The Real Fisher - Ika Dama is a premium Japanese-designed Tai Rubber jig crafted to perfectly imitate a vulnerable squid. Featuring a highly durable coating and glowing, realistic eyes, this lure is incredibly effective for New Zealand bottom-fishing scenarios, particularly when targeting Snapper. Its carefully engineered head provides a perfectly balanced rolling action on the drop, drawing aggressive strikes from nearby predators.

  • Tai Rubber Design – Imitates a natural squid to trigger instinctive bites from bottom-dwelling species.
  • Luminous Eyes – Glows vividly in deep or murky water, serving as a highly visible strike target.
  • Stable Rolling Action – Maintains an enticing wobble on both the descent and retrieve, keeping fish interested.
  • Durable Finish – Constructed to withstand the harsh teeth and heavy impacts of aggressive New Zealand Snapper.
  • Effortless Operation – Simply drop to the bottom and perform a slow wind to activate the lure’s irresistible action.

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Why Buy From Us?

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  • New Zealand Owned

    Proudly based in Northland, New Zealand, we operate a 270m² retail store alongside an 800m² warehouse—packed with the gear you need to hit the water.

  • Exclusive Imports

    We bring in the world’s finest tackle — from specialist Japanese rods to global lure icons — giving Kiwi anglers access to gear you simply won’t find anywhere else.

  • Fast Shipping - NZ Wide

    With 10,000+ products in stock at our NZ warehouse, we dispatch orders the same day—with overnight delivery New Zealand wide.

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